想咨询关于NTU研究生的MARKETING 和MARKETING MANAGEMENT

arieszc

请问有哪位同学知道或者已经在读NTU研究生的MARKETING 和 MARKETING MANAGEMENT这两个专业的区别和详细情况，如果了解的同学请发表一下你的看法。 我已经到学校网站查过了，不过我还是想听听各位同学的意见和建议。
谢谢大家！

[ 本帖最后由 arieszc 于 2010-3-26 04:21 编辑 ]

abigale

呵呵 我觉得你可以把哪两个的课程发上来 大家看着方便！

arieszc

那么就让大家看看吧
这个是MARKETING MANAGEMENT  COURSE
Core modules:

•Business Economics
•Business Strategy
•Finance
•Managing People and Organisati##被过滤##
•Marketing Principles and Practice
•Managing Information and Knowledge
•Managing Operati##被过滤##
•roject Management
•International Business Management
•Strategic Management.
Specialist modules:

•Customer Communicati##被过滤##
•Strategic Marketing Management
•Alternative Marketing Contexts.


另外这个就是Marketing
Course content
The course adopts a thematic approach covering topics such as:

•strategic thinking
•global marketing
•c##被过滤##umption
•advertising and the media
•branding
•virtual marketing.
Modules:

•Marketing Studies
•Strategic Perspectives on Marketing
•The Customer Experience
•Operational Marketing
•Marketing Contexts
•Marketing in the Organisation
•Contemporary Issues and Marketing.


大家看看 发表一下吧

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