跪求marketing书籍

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跪求marketing书籍
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Compulsory modules

Consumption, Markets and Culture (BEMM164)       
Dissertation - Marketing (BEMM250)       
Advanced Marketing Seminars (BEMM103)       
Marketing Analysis and Research (BEMM115)       
Marketing Strategy (BEMM148)
Understanding Consumer Behaviour (BEMM120)       




Optional modules

Accounting for International Managers (BEAM045)       
Advertising and Consumer Psychology (BEMM157)       
Brand Communication (BEMM113)
Entrepreneurship: New Venture Development (BEMM108)       
Internet Marketing in the Information Society (BEMM111)       
Marketing Theory (BEMM122)       
Principles of International Business (BEMM116)       
Service Operations and Marketing (BEMM147)       
Tourism and Marketing (BEMM374)
The Creative Organisation (BEMM162)       
Events Management (BEMM380)       

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