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Programme Aims:
1 to provide learning opportunities to enable graduates to acquire the knowledge and understanding, skills and aptitudes necessary to proceed to careers in cross-cultural and international professional contexts and/or where a knowledge of International marketing is required, in the public sector, the private sector, and the non-profit sector
2 To provide learning opportunities to enable graduates to acquire the multidisciplinary knowledge to undertake advanced studies in Cross Cultural Communication, involving knowledge of relevant theory from Social Psychology, Psychology, Communication, and in International Marketing, which will be at the forefront of these academic disciplines.
3 To provide learning opportunities to enable graduates to acquire the skills and aptitudes necessary to undertake further advanced studies in Cross-Cultural Communication and/or International Marketing
4 to contribute to the University objectives by providing high quality research training to an increasing number of postgraduates (Institutional 6.7 (ii) and (iii)) and enhancing their skills and employability.
5 To provide a qualification which fully meets the requirements of the Higher Education Qualificati##被过滤## Framework at Masters Level
6 To provide a programme which conforms in full with University policies and QAA codes of practice. |
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