magicseeker 发表于 2012-11-28 12:08
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The Consumer Marketing MSc aims to provide a comprehensive and high level education in the subject of marketing, specifically marketing within the context of consumer markets (as opposed to business-to-business markets).
The programme is aimed at those who have not studied to any great depth in this subject area, who seek to develop the required knowledge and skills in order to pursue a marketing career in organisations which operate within consumer markets, including the service sector.
Programme outline: Consumer Marketing MScThe overall aim of this programme is to provide a comprehensive and high level education in the subject of marketing, specifically marketing within the context of consumer markets (as opposed to business-to-business markets).
This programme will facilitate the process of assisting students in their career development by:
Providing students with knowledge of the principles and current issues relevant to the role of marketing in business organisations (with specific reference to consumer markets/service sector);
Supporting the development of subject specific and key transferable skills necessary for employment in a marketing/management function;
Providing opportunities for students to acquire a range of analytical techniques required for the effective tactical and strategic management of the marketing function within organisations;
Enabling students to develop their IT skills and familiarity with a range of relevant financial and statistical software;
Supporting the enhancement of skills of written and verbal communication.
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狗仔卡
发表于 2012-11-27 16:28
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