卖书: MSc Marketing Management/ Marketing Analytics 教材

joyceblur

卖书: MSc Marketing Management/ Marketing Analytics 教材Attention:
all books listed below are only intended for those who are gonna take MSc Marketing Analytics or MSc Marketing Management. They are almost new and in hand. If there is any that you'd fancy purchasing, please send an email to: joyce.m.bian@gmail.com (Do not send me messages here as I will not check it). Cheers.

(1) Strategic Market Management (Aaker, D.A. and McLoughlin, D.) http://www.amazon.co.uk/Strategi ... 51015729&sr=8-1

(2) Marketing Strategy 2nd ed. (Fifield, P.) http://www.amazon.co.uk/Marketin ... 51015867&sr=1-1

(3) C##被过滤##umer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Stone, M., Bond, A., and Foss, B.) http://www.amazon.co.uk/Publishe ... 51015967&sr=1-1

(4) Decison Support Systems and Intelligent Systems (Tuban, E. and Ar##被过滤##on, J.E.) http://www.amazon.co.uk/Decision ... 51016043&sr=1-2

(5) Essentials of Marketing (Blythe, J.) http://www.amazon.co.uk/Essentia ... 51016149&sr=1-7

(6) Cases in Strategic Marketing Management (Vincze and Anderson)

(7) 数据,模型 与决策 (中文版) An Introduction to Management Science 11 ed. (Anderson, D.R., Sweeney, D.J., and Williams, T.A.) http://www.amazon.co.uk/Introduc ... 51016361&sr=1-6

(7) Marketing Mangement and Strategy 4th ed. (Doyle,P. and Stern, P.) http://www.amazon.co.uk/Marketin ... 51016229&sr=1-3

(8) Principles of Marketing 3rd ed. (Kotler, Armstrong, Saunders, and Wong)

(9) Research Methods for Business Students 4th ed. (Saunders, Lewis, and Thornhill) http://www.amazon.co.uk/Research ... 51016615&sr=1-2