Description
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.
Key Features
Author(s) Colin Gilligan, Richard M.S. Wilson
Publisher Taylor & Francis Ltd
Date of Publication 24/03/2009
Language(s) English
Format Paperback
ISBN-10 1856176177
ISBN-13 9781856176170
Publication Data
Place of Publication Oxford
Country of Publication United Kingdom
Imprint Elsevier Science Ltd
Content Note Illustrations
2. Research Methods for Business Students by Mark N. K. Saunders, Philip Lewis, Adrian Thornhill (Paperback, 2009) 9成新 10磅
Key Features
Author(s) Adrian Thornhill, Mark N. K. Saunders, Philip Lewis
Publisher Pearson Education Limited
Date of Publication 02/04/2009
Language(s) English
Format Paperback
ISBN-10 0273716867
ISBN-13 9780273716860
Genre Business, Accounting & Vocational: Textbooks & Study Guides
Publication Data
Place of Publication Harlow
Country of Publication United Kingdom
Imprint Financial Times Prentice Hall
Out-of-print date 25/04/2012
Content Note Illustrations
Description
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Key Features
Author(s) Luciano Thome e Castro, Marcos Fava Neves, Matheus Alberto Consoli
Publisher Taylor & Francis Ltd
Date of Publication 19/02/2010
Language(s) English
Format Paperback
ISBN-10 0415873770
ISBN-13 9780415873772
Genre Sales & Marketing
Publication Data
Place of Publication London
Country of Publication United Kingdom
Imprint Routledge
Content Note 42 black & white tables, 10 black & white line drawings
Dimensions
Weight 226 g
Width 152 mm
Height 229 mm
Spine 15 mm
Pagination 136
Editorial Details
Format Details B-format paperback
Detailed item information
Description
The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.
Key Features
Author(s) Jim Blythe
Publisher SAGE Publications Ltd
Date of Publication 16/02/2009
Language(s) English
Format Paperback
ISBN-10 1847874991
ISBN-13 9781847874993
Genre Business, Accounting & Vocational: Textbooks & Study Guides
Series Title Sage Key Concepts Series
Publication Data
Place of Publication London
Country of Publication United Kingdom
Imprint SAGE Publications Ltd
Content Note illustrations
Dimensions
Weight 295 g
Width 148 mm
Height 210 mm
Spine 15 mm
Pagination 232
5. Boomer Marketing: Selling to a Recession Resistant Market 全新 10磅
Description
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. In this book, the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of marketing and consumer behaviour.
Key Features
Author(s) Ian Chaston
Publisher Taylor & Francis Ltd
Date of Publication 01/06/2009
Language(s) English
Format Paperback
ISBN-10 0415489636
ISBN-13 9780415489638
Genre Sales & Marketing
Publication Data
Place of Publication London
Country of Publication United Kingdom
Imprint Routledge
Content Note 44 black & white illustrations, 2 black & white tables, 44 black & white line drawings
Dimensions
Weight 430 g
Width 156 mm
Height 234 mm
Spine 15 mm
Pagination 280
Editorial Details
Format Details B-format paperback
6. Management Research, Mark Easterby-Smith, Richard Thorpe, Paul Jackson – Paperba 全新 10磅
Description
Now in its Fourth Edition, this much loved text offers theoretical and philosophical depth without sacrificing what you need to know in practical terms.
Key Features
Author(s) Mark Easterby-Smith, Paul R. Jackson, Professor Richard Thorpe
Publisher SAGE Publications Ltd
Date of Publication 12/04/2012
Language(s) English
Format Paperback
ISBN-10 0857021176
ISBN-13 9780857021175
Genre Business, Accounting & Vocational: Textbooks & Study Guides
Publication Data
Place of Publication London
Country of Publication United Kingdom
Imprint SAGE Publications Ltd
Dimensions
Width 186 mm
Height 232 mm
Pagination 392
Description
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.
Key Features
Author(s) Edward F. McQuarrie
Publisher SAGE Publications Inc
Date of Publication 07/12/2011
Language(s) English
Format Paperback
ISBN-10 1412991749
ISBN-13 9781412991742
Genre Business, Accounting & Vocational: Textbooks & Study Guides
Publication Data
Place of Publication Thousand Oaks
Country of Publication United States
Imprint SAGE Publications Inc
Dimensions
Weight 340 g
Width 152 mm
Height 229 mm
Spine 18 mm
Pagination 272
Description
Offering examples from companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, this book demonstrates just how to apply web analytics to your business. Its real-world examples show what does and doesn't work online to meet online business objectives.
Key Features
Author(s) Steve Jackson
Publisher Taylor & Francis Ltd
Date of Publication 08/05/2009
Language(s) English
Format Paperback
ISBN-10 1856176118
ISBN-13 9781856176118
Genre Sales & Marketing
Series Title Emarketing Essentials
Publication Data
Place of Publication Oxford
Country of Publication United Kingdom
Imprint Butterworth-Heinemann Ltd
Content Note Illustrated
Dimensions
Weight 536 g
Width 189 mm
Height 246 mm
Spine 15 mm
Pagination 288
9. Multilevel Analysis: An Introduction to Basic and Advanced Multilevel Modeling 全新10磅
Author: Tom A. B. Snijders
Publisher: Sage Publications Ltd; Second Edition edition
Publication date: 4 Nov 2011
Format: Paperback
Pages: 368
Dimensions: 23.9 x 16.8 x 2 cm
ISBN: 184920201X
ISBN-13: 978-1849202015
Pub Price: ￡27.99
10 Latest - How to Do Your Case Study by Gary Thomas
全新 10磅
Description
In this lucid, accessible and often witty text, Gary Thomas introduces students and researchers to the basics of case study research.
Key Features
Author(s) Gary Thomas
Publisher SAGE Publications Ltd
Date of Publication 14/12/2010
Language(s) English
Format Paperback
ISBN-10 0857025635
ISBN-13 9780857025630
Genre Social Sciences: Textbooks & Study Guides
Publication Data
Place of Publication London
Country of Publication United Kingdom
Imprint SAGE Publications Ltd
Content Note illustrations
Dimensions
Weight 426 g
Width 156 mm
Height 234 mm
Spine 15 mm
Pagination 248
11. Marketing Research: A Practical Approach , Bonita Kolb
全新10磅
Description
A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques.
Key Features
Author(s) Bonita Kolb
Publisher SAGE Publications Ltd
Date of Publication 18/04/2008
Language(s) English
Format Paperback
ISBN-10 1412947979
ISBN-13 9781412947978
Genre Sales & Marketing
Publication Data
Place of Publication London
Country of Publication United Kingdom
Imprint SAGE Publications Ltd
Content Note illustrations
Dimensions
Weight 572 g
Width 186 mm
Height 232 mm
Spine 17 mm
Pagination 312
12. Creating Powerful Brands, Leslie de Chernatony, Malcolm McDonald, Elaine Wallace 全新 12磅
Description
An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.
Key Features
Author(s) Elaine Wallace, Leslie de Chernatony, Malcolm McDonald
Publisher Taylor & Francis Ltd
Date of Publication 28/09/2010
Language(s) English
Format Paperback
ISBN-10 1856178498
ISBN-13 9781856178495
Genre Business, Accounting & Vocational: Textbooks & Study Guides
Publication Data
Place of Publication Oxford
Country of Publication United Kingdom
Imprint Butterworth-Heinemann Ltd
Content Note Illustrations
Dimensions
Weight 934 g
Width 152 mm
Height 229 mm
Spine 23 mm
Pagination 496
Editorial Details
Edition Statement 4th Revised edition
13. Leading Edge Marketing Research: 21st-Century Tools and Practices 全新10磅
Description
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Key Features
Publisher SAGE Publications Inc
Date of Publication 09/01/2012
Language(s) English
Format Paperback
ISBN-10 1412991315
ISBN-13 9781412991315
Genre Sales & Marketing
Publication Data
Place of Publication Thousand Oaks
Country of Publication United States
Imprint SAGE Publications Inc
Content Note Illustrations
Credits
Edited by Gerald Linda, Melvin Prince, Robert J. Kaden
14. Interpreting Qualitative Data by David Silverman 全新15磅
Author: David Silverman
Publisher: Sage Publications Ltd; Fourth Edition edition
Publication date: 1 Nov 2011
Format: Paperback
Pages: 520
Dimensions: 23 x 18.6 x 3 cm
ISBN: 0857024213
ISBN-13: 978-0857024213
Pub Price: ￡27.99
15 Research Design by John W. Creswell 全新 15磅
Description
Emphasizing the new technologies available and with updates on mixed methods procedures, this Third Edition of the bestseller offers unrivalled coverage of qualitative, quantitative, and mixed methods approaches to research.
Key Features
Author(s) John W. Creswell
Publisher SAGE Publications Inc
Date of Publication 23/07/2008
Language(s) English
Format Paperback
ISBN-10 1412965578
ISBN-13 9781412965576
Genre Library & Information Science
Publication Data
Place of Publication Thousand Oaks
Country of Publication United States
Imprint SAGE Publications Inc
Content Note illustrations
Dimensions
Weight 499 g
Width 178 mm
Height 254 mm
Spine 15 mm
Pagination 296
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发表于 2012-7-27 21:01
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