请学Marketing的朋友帮个小忙，谢谢！

lknows

我是这里学技术的，想了解下如何做有效的市场调查或分析，我只会乱写questionnaire 或者做没有实际效果的interview，所以我很想系统的学习下相关的知识和技巧，请大虾们推荐些相关的书看（推荐的书不要太厚： ） ）先谢过啦！

fayfayfay

McGivern, Yvonne.

The practice of market and social research : an introduction / Yvonne McGivern.

Harlow : FT Prentice Hall, 2003. - xx, 390 p. : ill. ; 24 cm. This book is used in Marketing research module, and it gives a detailed introduction on conducting a market research, i.e. techniques. Dont worry,this book is straightforward, and easy to read. Just read relevant chapters on questionnaire design and interviewing skills. Hope this helps.

lknows

非常感谢！我明天就去图书馆查~