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标题: 大家看看这个专业怎么样?请多发表意见. [打印本页]

作者: jessriy    时间: 2008-5-14 13:46
标题: 大家看看这个专业怎么样?请多发表意见.
大家看看这个专业怎么样?请多发表意见.时间紧迫啊!
Programme overview:
New to the School of Business and Economics in 2008, the MSc Service Science and Management is an innovative programme developed in conjunction with service organisati##被过滤##. It provides the opportunity to learn about a new business discipline that is increasingly in demand. A unique programme, the MSc Service Science and Management builds on the successful teaching of service and operati##被过滤## management within the School, as well as research in the field led by the Centre for Service Research (CServ) and the Centre for Research in Strategic Processes and Operati##被过滤## (XSPO). The first semester equips students with core understanding of services marketing, operati##被过滤##, HRM and technology; the second semester brings the different disciplines together in the form of readings, seminars and a live audit of a service that takes students into a service organisation. Optional modules provide a deeper understanding of individual areas eg, managing change (especially in terms of service transformation of companies), internet marketing, events management and tools on conducting research in services.


这是它开的课:
Semester 1: September – January
Core modules:
Service Operati##被过滤## and Systems 15 credits
Services Marketing and Revenue Management 15 credits
People and Organisati##被过滤## 15 credits
e-Service 15 credits
Advanced Seminars in Services by 15 credits
Service Practitioners and Researchers
Semester 2: January – May
Core modules:
Advanced Seminars in Services by 15 credits
Service Practitioners and Researchers
Auditing a Service 15 credits
Readings in Services Marketing 15 credits
Select two optional modules from:
Crisis, Change and Creativity in Organisati##被过滤## 15 credits
Events Management 15 credits
Internet Marketing in the Information Society 15 credits
Process Information Management 15 credits
Research Methodology 15 credits
Understanding C##被过滤##umer Behaviour 15 credits
Summer: June – September
One option from:
Dissertation 30 credits
C##被过滤##ulting Practicum* 30 credits
Work-based Learning through Internship* 30 credits

Research Centres:
Centre for Service Research(CServ)  
Physical Sciences Research Council (EPSRC)and BAE Systems  
Exeter Centre for Research in Strategic Processes and Operati##被过滤## (XSPO)





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