Strategic Brand Management 3rd Edition; Author: Kevin Lane Keller --- £15
这本为marketing专业必修课指定课本,international management 选修课指定课本
From Brand Vision to Brand Evaluation 3rd Edition: The strategic Process of Growing and Strengthening Brands Author: Leslie de Chernatony --- £12
Creating Powerful Brands 4th Edition; Author: Leslie de Chernatony/ Malcolm McDonald/ Elaine Wallace --- £12
Consumer Behaviour from a European Perspective --- £12