课程1. Accounting & Control
参考书:Accounting: An Introduction:Mclaney& r Atrill
课程2. Consumer Insight
参考书1:Consumer insight: Stone
参考书2:Creating Market Insight: Smith& Raspin
课程3.Measuring Marketing Effectiveness
参考书1:Market-based Management: BEST
参考书2:Measuring Marketing Strategy Safari: Davis
参考书3:The art and science of Marketing
课程4.Strategic Marketing Intelligence
参考书1:Research Methods for Business Students :Mark Saunders, Philip Lewis & Adrian Thornhill
参考书2:Marketing Research: Malhotra & Birk
参考书3:Market research: KENT
参考书4:Data construction:KENT
课程5.Delivering The Value Proposition
参考书1:Management and Organizational Behavior:Mullins
参考书2:Value-based Marketing:Marketing Strategies for Corporate Growth and Shareholder Value :Peter Doyle
参考书3:这门课还有一本书,被借走了,忘记叫啥了