STRATEGIC MARKETING的书目求助

汐汐

九月就要去读STRATEGIC MARKETING的硕士，但本科学的是广告，因此想在专业上多准备下。但学校网站里只有课程设置，不知道要用哪些书？哪位学姐学长可提供？（下面是课程设置）急
Core courses

Global business environment
International strategic management
International marketing management
Business finance
Consumer behaviour
Marketing communications
Understanding global business
Global business simulation
Research methods.
Optional courses

International brand management
E-commerce
Export marketing
Analytical problem solving in markets
Managing international technology transfer
European business environment
Business environment in China
Knowledge economy
Internationalisation of small and medium-sized enterprises.

Lewis-s

来帮顶一下

rebecca772

我也想知道啊 。我的专业也只能够查找到content，但是找不到具体书目。再次求助

Core courses
• Global business opportunity
• International strategic management
• International entrepreneurship and innovation
• Managing across cultures and comparative management
• International marketing management
• Business finance
• International management solutions
• Research methods.
Optional courses include
• International brand management
• Global online entrepreneurship
• Export marketing
• Managing the multinational enterprise and subsidiaries
• International business ethics
• Managing international technology transfer
• European business environment
• Business environment in China.

rebecca772

我也想知道啊 。我的专业也只能够查找到content，但是找不到具体书目。再次求助

Core courses
• Global business opportunity
• International strategic management
• International entrepreneurship and innovation
• Managing across cultures and comparative management
• International marketing management
• Business finance
• International management solutions
• Research methods.
Optional courses include
• International brand management
• Global online entrepreneurship
• Export marketing
• Managing the multinational enterprise and subsidiaries
• International business ethics
• Managing international technology transfer
• European business environment
• Business environment in China.