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标题: EXETER 两个OFFER international management ,marketing选择哪一个？ [打印本页]

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作者: whitenight    时间: 2010-12-8 21:06
标题: EXETER 两个OFFER international management ,marketing选择哪一个？
MAREKTING:Compulsory modules

• Dissertation (30)
• Consumption, Markets and Culture (30)
• Marketing Analysis and Research (15)
• Marketing Strategy (15)
• Advanced Marketing Seminars (15)
• Understanding Consumer Behaviour (15)

Option modules
Four from:

• Advertising and Consumer Psychology (15)
• Brand Communication (15)
• Crisis, Change and Creativity in Organisations (15)
• Entrepreneurship: New Venture Development (15)
• Ethical Issues in Marketing (15)
• Internet Marketing in the Information Society (15)
• Marketing Theory (15)
• Principles of International Business (15)
• Readings in Services Marketing (15)
• Service Operations and Marketing (15)
• Tourism and Marketing (15)

INTERNATIONAL MANAGEMENT:Compulsory modules

• Dissertation (30)
• Accounting for International Managers (15)
• Macroeconomics for International Business (15)
• Managing Operations (15)
• Marketing Strategy (15)
• People and Organisations (15)
• Principles of International Business (15)
• Strategy (15)

Option modulesA total of four, with three modules from your specialism if pursuing a specialist pathway, from:

• Advanced Management Accounting (15)
• Advanced Marketing Seminars (15)
• Advertising and Consumer Psychology (15)
• Banking and Financial Services (15)
• Brand Communication (15)
• Crisis, Change and Creativity in Organisations (15)
• Critical Readings in Tourism and Management (15)
• Corporate Governance, Reporting and Regulation (15)
• Entrepreneurship: New Venture Development (15)
• Ethical Issues in Marketing (15)
• Event Management (15)
• Multinational Finance for Managers (15)
• Readings in Services Marketing (15)
• Service Operations and Marketing (15)
• Strategic Innovation Management (15)
• Sustainable Tourism Management (15)
• Tourism and Marketing (15)
• Tourism, Policy and Strategy (15)
• Understanding Consumer Behaviour (15)

小弟不才，觉得这两个专业差不多，IM课程略微多些，想听听朋友们的意见~~~

[ 本帖最后由 whitenight 于 2010-12-8 21:08 编辑 ]

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作者: 满天星*^_^*    时间: 2010-12-9 08:50
估计方向会有一些不一样  第二个细致一些！

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作者: yukixfire    时间: 2010-12-23 10:30


IM的多是因为IM的选课要有3个针对方向，如果选mkt方向的话有的课是和MKT学生一起上的。
这个纯粹看你想学什么了。如果对市场很有兴趣的话建议mkt。外国学生也相对多一点

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