Consumer Insight
書: Creating market insight (電子版ONLY) 送
The DNA of Customer Experience how emotions drive value (電子版ONLY) 送
Consumer Insight How to use data and market research (電子版ONLY) 送
《市场调查宝典：客户真识》 (上書之中文版) ￡ 3 原價 RMB 50
Revolutionize your Customer Experience (電子版ONLY) 送
buyology (電子版ONLY) 送
the Satisfied Customer (電子版ONLY) 送
註: 100% 考試 主要內容 第一, 二本書
Introduction to Marketing
書: Managing Marketing in the 21st Century (電子版ONLY) ￡ 27 原價 ￡ 35
Principles and Practice of Marketing by Jim Blythe (電子版ONLY) 送
marketing a brief introduction ￡ 27 原價 ￡ 35
The Art & Science of Marketing: Marketing for Marketing Managers by Grahame Dowling ￡ 18 原價 ￡ 25
註: 100% COURSEWORK 4本都是指定用書, 教的老師特別嚴格, 4本書必須看
Measuring Marketing Effectiveness
書: McDonald, M. & Mouncey, P. (2009) “Marketing Accountability: how to measure marketing effectiveness” (電子版ONLY) 送
Marketing Metrics 50+Metrics every executive should master (電子版ONLY) 送
营销量化指标 何志毅;赵占波(译) (上書之中文版) ￡ 4 原價 RMB 59
Davis, J. (2007) Measuring Marketing: 103 key metrics ￡ 18 原價 ￡24.95
註: 100% COURSEWORK 3本都是指定用書, 教的老師特別嚴格, 3本書必須看
Quantitative Methods
書: Quantitative Methds for Decision Markers (電子版ONLY) 送
Busienss statistics (電子版ONLY) 送
Statistical_Techniques_in_Business_and_Economics (電子版ONLY) 送
Statistics for Business and Economics (電子版ONLY) 送
New Cambridge Statistical Tables ￡ 6 原價 ￡7.99
學校專用計算機 ￡ 9 原價 ￡16
註: 70% EXAM 30% COURSEWORK 無用買書, 但考試指明只可用New Cambridge Statistical Tables及學校專用計算機, COURSEWORK 是問卷調查形式
Analytic Skills
書: Tools for Thinking Modelling in Management science (電子版ONLY) 送
註: 100% coursework
Credit Scoring and Data Mining
書: Credit Risk Management (電子版ONLY) 送
Credit Scoring and Its Applications (電子版ONLY) 送
Data Mining Practical Machine Learning Tools and Techniques SecondEdition (電子版ONLY) 送
Principles of Data Mining (電子版ONLY) 送
The Elements of Statistical Learning (電子版ONLY) 送
统计学习基础:数据挖掘、推理与预测 (上書之中文版) ￡ 3 原價 RMB 45
註: 100% COURSEWORK 無指定用書, 但要做報告, 要先看書