The Programme
This course has been designed to equip students for a successful career in International Marketing Management - whether in a large multi-national firm, a smaller company, or indeed their own business. It is aimed at young prospective managers who have recently completed a first degree. The programme provides a comprehensive appreciation of modern and prospective new developments, both in the theory and practice of marketing management in the UK and abroad. Another important feature of this course are the practical skills acquired during 'live' modules, which are then applied to in-company assignments.
MSc International Marketing Management Programme
Compulsory modules (150 credits)
Semester 1 (Sept to Jan)
International Marketing
Interpersonal Communicati##被过滤##
Marketing Communicati##被过滤##
Marketing Research
这是第一个学期的课程,大约是从九月末到12月份
Marketing Strategy Semester 2 (Jan to May)
Internet Marketing
International Services and Industrial Marketing
International Distribution Strategy
Relati##被过滤##hip and Direct Marketing
Multi-Disciplinary Marketing Project
这是第二学期地
Project/Dissertation - May to September (30 credits)